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  • Proven Ground

    TYPE IS A POWERFUL FORCE OF DESIGN

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    OBJECTIVE

    Strengthen the brand through exploiting its brand equity, and create a successful market expansion by developing the brand image through packaging.

    CONCEPT
    The Northface is well known for its reputation of high performance gear and innovative products. Each product is extensively tested in the world most rugged and extreme proven ground; the highest peaks by professional athletes. The concept is to emphasize the USP through smart copywriting. While using strong and bold typography to further illustrate the concept.

    Featured on PackagingoftheWorld.com