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  • Modern Classic

    SPIRIT IS AN IMAGE DRIVEN CATEGORY

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    OBJECTIVE

    Create an evolutionary design while retaining important aspect of the current brand. Introduce a revolutionary design to push the brand further.

    CONCEPT
    Evolve the current image to emphasize the brand by refocusing on elements with a stronger brand equity; the classic tall bottle with slender neck and typographic treatment. Create a stronger brand distinction against the competitive market, while retaining the classic design. Revolutionize the design by introducing a unique bottle shape and a modern closure. Using bold visual elements and typography to emphasize the modern design.

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