dima
  • Inspired Cooking

    THE MODERN DAY
    GENERAL STORE

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    OBJECTIVE
    Inspires the home chef with quality cooking tools and accessories that give them a sense of confidence and make them feel like a better cook.

    CONCEPT
    The brand embodies an expert POV, bringing authority and expertise to a category where quality is deeply important to the consumers. The visual style relies on strong contrast and a bold, ownable color system that is recognizable across a wide range of products and retail shelves. The graphic language is professional yet crafted, giving it an air of approachability.

    RESPONSIBILITY
    Formulated the design idea, created the identity and developed the design system.

    ART DIRECTORS
    Phillippe Becker and Jay Cabalquinto