DESIGN SHOULD ELEVATE THE PRODUCT

OBJECTIVE
Design a product launch brochure for a hybrid vehicle. Create awareness and spark interest in the target market.

CONCEPT
The CR-Z is the first of it’s kind to give the driver choices in how they drive; sport, eco, or hybrid. The juxtaposition of two uniquely distinctive typeface, and the high-style fashion look in contrast with an automobile delivers the concept of duality and choices. Furthermore the fashion inspired look also help elevates the car and its brand image perception.