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  • City of
    Lights

    THE BEGINNING IS CRUCIAL TO ANY PROJECT

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    OBJECTIVE
    Design a comprehensive branding system for a major city. The brand should be representational of the city and compelling to it’s citizen while attracting tourist as a popular destination.

    CONCEPT
    Approaching the project, much of the work starts at the concept stage. Sketches were made for a list of 7 different ideals that best represents the city. The final concept includes elements pulled from each initial ideals to show the essence of Paris. Through the use of color, shape and typography the final concept sums up what Paris represent.