dima
  • Brick
    by Brick

    ALL WORK AND NO PLAY MAKES CRANKY DESIGN

    hr
    OBJECTIVE
    Develop a rebranding strategy that is concept driven and emphasize the company’s USP. The new brand should retain its existing equity.

    CONCEPT
    Lego evokes the power of the imagination and creativity within children and adults. The new brand represent the power of the company and it’s product. By using the shape of the block itself to show the thought process of a creative mind. The current brand equity is kept by retaining the bright primary color palette and the outlined type.