TAKING ORGANIC
BACK TO ITS ROOTS

OBJECTIVE
Redefine what organic means today to the consumer. Educate the consumer to what the USDA certification means, by clearly differentiating from the confusing “Natural” and organic market.

CONCEPT
The brand idea; Purely Grown, is brought to life visually through the design idea—in the Farmhouse. Using the farmhouse setting and overall visual aesthetic to communicate the purity, the proximity to the source and the freshness of the food in a style that’s casual, real, personal and slightly rustic.

RESPONSIBILITY
Formulated the design idea, developed the design system, and managed all stages of extension.

ART DIRECTORS
Philippe Becker, Andrew Otto, and Barkha Wadia

American Package Design Awards 2015