• Naturally Inspired

    INSPIRATION IS OUT THERE WE JUST HAVE TO LOOK

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    OBJECTIVE
    Evolve the brand image while retaining important heritage of the winery. Create a brand distinction against the competitive market.

    CONCEPT
    Drawing inspiration from a visit to the winery, the concept was to bring the vine growth on the chateau facade to the bottle. The organic and free flowing flourish treatment speaks of the beauty and elegant that can be seen on the winery’s ground. The integrated word mark helps to create a stronger brand recognition with the target market.

    Featured on Packagingoftheworld.com

  • Modern Classic

    SPIRIT IS AN IMAGE DRIVEN CATEGORY

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    OBJECTIVE

    Create an evolutionary design while retaining important aspect of the current brand. Introduce a revolutionary design to push the brand further.

    CONCEPT
    Evolve the current image to emphasize the brand by refocusing on elements with a stronger brand equity; the classic tall bottle with slender neck and typographic treatment. Create a stronger brand distinction against the competitive market, while retaining the classic design. Revolutionize the design by introducing a unique bottle shape and a modern closure. Using bold visual elements and typography to emphasize the modern design.

    Featured on Packagingoftheworld.com

  • Proven Ground

    TYPE IS A POWERFUL FORCE OF DESIGN

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    OBJECTIVE

    Strengthen the brand through exploiting its brand equity, and create a successful market expansion by developing the brand image through packaging.

    CONCEPT
    The Northface is well known for its reputation of high performance gear and innovative products. Each product is extensively tested in the world most rugged and extreme proven ground; the highest peaks by professional athletes. The concept is to emphasize the USP through smart copywriting. While using strong and bold typography to further illustrate the concept.

    Featured on PackagingoftheWorld.com

  • Smarter
    Living

    DESIGN SHOULD BE FUNCTIONAL & WITH PURPOSE

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    OBJECTIVE
    Create a retail store brand, along with house brand and supporting private brand product lines. The store and it’s product should revolve around a central concept with specific target market.

    CONCEPT
    Addit is geared toward the new geek generation. To be a geek nowaday is not a negative connotation, it is embraced as a lifestyle. These individual are a smart, sophisticated and forward-thinkers. The house brand aims to support that lifestyle with everyday living essentials. While our private brand catered toward a more specific essentials; toddler, gamer and tech gears.